BEDGEAR

 Bedgear needed a way to position themselves as the bedding brand for active people while still informing their audience of the cooling technology within their products. Through a series of photoshoots, Bedgear products were artfully shot to convey a sense of cooling as well as fluidity. Social assets and out-of-home pieces were created to show off Bedgear’s new look, as well as a complete redesign of their website.