VITA COCO-STUPIDLY SIMPLE CAMPAIGN
The Stupidly Simple campaign was a way for Vita Coco to establish itself as the coconut water leader, and to target an entirely new audience. Illustrations were created to stress the “simplicity” of the coconut water production process. The visuals paired with straightforward messaging to keep the entire aesthetic clean and clearcut. Out of Home pieces were produced for key markets (LA, San Francisco, NYC) with installs that included a full subway domination, billboards and kiosks.