THE PATH TO THRIVING

“The Path to Thriving” was a PSA campaign designed to reassure parents of children with learning and thinking differences that they’re not alone. It needed to show how Understood supports families in anticipating challenges, finding solutions, and helping make the path forward clearer.

I helped develop the creative concept for the hero 60-second spot that evolved the existing brand illustration style. Additionally, I oversaw the design of print and out-of-home placements meant to bring the campaign to life and expand its reach.

THROUGH MY EYES

“Through My Eyes” is an interactive tool that helps educators and caregivers better understand the experiences of students with ADHD, dyslexia, and dyscalculia.

I provided creative direction and oversaw the development of teaser videos, social media content, and email announcements to drive awareness and engagement during the campaign rollout.

CLIMBING THE WALLS

Climbing the Walls is a limited-series investigative podcast that shines a light on the surge in ADHD diagnoses among women — including the host’s own deeply personal story. I supported the podcast’s launch by developing creative concepts for social assets such as quizzes, polls, and animated fact videos to engage audiences and drive awareness.